Data: Nobody Clicks on Insta

After almost a month of writing daily, it’s interesting to look at the data.

5% of the traffic came from Instagram

72% came from Facebook

What’s it mean? Here’s some ideas:

• Instagram is more visual so people scrolling their feed probably aren’t in a mood to read

• The feed doesn’t have links, requiring more clicks and time to go from scrolling to reading

• "Link in Bio” at the end of a caption gets downgraded *my theory*

• No “Swipe Up” in stories for us plebeians

• Posting daily on Insta is hard, requiring more work than a quick sentence and a link

I haven’t posted as much on Insta for these reasons… but maybe there’s a solution

• More frequent feed posts with longer captions taken from the blog post to increase engagement and value in feed, which sets a hook for other posts later

• Highlight every post in IG Stories

• Incentivize clicks (giveaways, contest, downloads)

I don’t really have much data on this from before this month, so I wasn’t sure what would happen, though I’m kind of surprised that the clicks are so skewed towards Facebook.

Maybe that’s a good thing for advertisers on IG since they’re the only clickable option?