Going Back to How It Used To Be

Reverting back becomes exponentially harder as change progresses. 

The further you walk, the more difficult it is to go back to the path we came from. 

As we age, usually our preferences elevate. We eat, drink, buy, vacation, live better. 

Can you imagine going back to how it was? 

• The first job in hospitality

• The first living space after moving out

• Keystone light

• Cheap and easy food

• Going back to undergrad

For me, this idea of regressing has frequently arisen in a business sense. 

In six years, business has evolved quite a bit, becoming more complex, deeper, more elaborate. 

Is the progressed state necessary? I don’t think all of it is. 

But going back? It doesn’t seem possible.

It’s hard to consider going back to the basics, wiping away some of the progressed approaches in exchange for beginner actions.

“The business come too far,” I think to myself when considering reworking some of the essentials.

But has it? 

Does it make sense to go back?

The brand is shifting course and the new direction requires a renewed focus on these essentials, but when looking backward, it doesn’t seem possible to go back to the simplicity of when I was tackling these problems five years ago.

“The brand is too big, there’s too much momentum, we’ve come too far to go back to…”

It’s not about pride, a snobby, “I’m too good to go back to xyz” mindset. 

I just don’t know if going back even makes sense.

More like, “I’ve come too far to go back that far, it won’t work. Doing things like that isn’t how it’s done now. That’s how it was back then, but now it’s different.” 

Or is it?